Seniors doing crafts

The Benefits of Nonprofit Assisted Living: A Mission-Driven Approach to Care

July 24, 2025

Why Nonprofit Assisted Living Feels Different

When you're searching for the right senior living community — whether for yourself or someone you love — you're not just comparing amenities and floor plans. You're looking for a place where dignity matters, where care feels genuine, and where your loved one will truly be seen as a person, not just a resident.

One distinction that often gets overlooked in the decision-making process could be the most important one: whether a community operates as a non-profit or for-profit organization. It's a difference that goes far deeper than paperwork — it shapes everything from daily interactions to long-term planning. Let’s take a deeper look at what this means for you and your loved ones.

What Nonprofit Assisted Living Really Means

Beyond the Business Model

When an assisted living community operates as a nonprofit, it means something fundamental about their priorities.

These communities are often connected to healthcare systems, faith-based groups, or charitable organizations. Resources are dedicated to enhancing staffing, expanding programs, upgrading facilities, and improving resident services. It’s a model focused on one core question: “What’s best for the people who live here?”

How It Actually Works

A nonprofit assisted living community is a residential care facility for seniors that operates with a mission to serve residents, rather than to fulfill financial or commercial objectives. These communities provide support with daily activities like bathing, dressing, medication management, and meals, while fostering a safe, supportive environment for seniors who need some help but want to maintain independence.

The focus is on enhancing residents’ quality of life through improved services, well-trained staff, welcoming facilities, and meaningful programs.

Many nonprofit communities are also part of larger health systems, which means they have access to additional resources, medical expertise, and continuity of care that can make a real difference in daily life.

The Differences You Can Actually Feel

1. When People Come First

The most noticeable differences in nonprofit communities often show up in the small moments. When a staff member has time to sit and chat because the community prioritizes adequate staffing ratios. When activities are chosen based on what residents actually enjoy, not what looks good in a brochure. When care plans are adjusted because it's the right thing to do, not because of financial targets.

This isn't about nonprofit communities being "nicer"— it's about having the freedom to make decisions based on resident well-being rather than meeting external financial demands.

2. Where Your Money Actually Goes

Let's talk about transparency, because it matters when you're making such an important investment. In nonprofit communities, it’s clear how resources are used — focused on care, services, and the well-being of residents. No portion is diverted to shareholder dividends or unrelated executive bonuses.

Nonprofit communities typically spend a higher percentage of their revenue (1) on direct resident care and services, while for-profit communities often allocate significant portions to marketing and profit distribution.

3. The People Who Stay

Here's something that might surprise you: nonprofit communities often have significantly lower staff turnover rates. When caregivers feel valued and fairly compensated, they stay longer. And when they stay longer, they build real relationships with residents.

Think about what that means in practical terms. Your loved one won't constantly be meeting new faces or re-explaining their preferences. The aide who helps with morning routines knows exactly how they like their coffee. The activities coordinator remembers their favorite songs. These aren't small details—they're the foundation of feeling at home.

4. A Real Sense of Community

There's often a different energy in nonprofit communities. Maybe it's because everyone — from the executive director to the maintenance staff — is working toward the same mission. Maybe it's because decisions are shaped by the needs and voices of the community itself.

Residents frequently mention feeling more involved in their community, more connected to staff, and more valued as individuals. Activities and programs tend to be more diverse and responsive to actual resident interests rather than one-size-fits-all approaches.

5. Care That Adapts to You

Without the pressure to standardize everything for maximum efficiency, nonprofit communities often offer more personalized programming. Memory support that acknowledges different stages and needs. Physical therapy that works around individual limitations and goals. Social activities that reflect the actual interests and backgrounds of current residents.

Services commonly include specialized memory care, on-site therapy services, educational programs, creative arts therapy, and community outings — all designed around what actually helps residents thrive.

6. Connections That Enrich Daily Life

Nonprofit communities often have deep roots in their local areas, with partnerships that bring the outside world in. Local schools might visit regularly. Community volunteers might teach classes or lead discussion groups. These aren't just nice additions—they help residents feel connected to the broader community rather than isolated from it.

7. Decisions Made with Heart and Head

When difficult decisions arise — and they do in any senior living community — nonprofit organizations are guided by their mission and values rather than purely financial considerations. This can provide peace of mind for families who want to know that their loved one's dignity and well-being will always be the priority.

Making the Right Choice for Your Family

Questions That Matter

When you visit nonprofit assisted living communities, ask these questions to help you understand what really drives their decisions:

  • How do you reinvest revenue back into resident care and services?
  • How long do staff members typically stay, and what do you do to support them?
  • How are major decisions made about programming and care?
  • What partnerships do you have in the local community? 

The Comparison That Counts

What Matters Most Nonprofit Approach For-Profit Approach
Primary Focus Resident well-being and mission fulfillment Financial returns to shareholders/owners
Revenue Use Reinvested into care, staffing, and services Shared with investors and stakeholders
Decision Making Mission-driven board and community input Corporate executives and profit goals
Community Involvement Strong local partnerships and volunteers Less emphasis on community connections

Finding Your Answer

Choosing where you or your loved one will live is one of life's most personal decisions. It's about finding a place where someone can continue to be themselves, maintain their dignity, and feel genuinely cared for.

Nonprofit assisted living isn't automatically the right choice for everyone, but for many families, the mission-driven approach offers something that feels different—more personal, more stable, and more focused on what actually matters in daily life.

The question isn't whether nonprofit communities are "better" than for-profit ones. The question is whether their approach aligns with what you value most: genuine care, transparent practices, community connection, and the peace of mind that comes from knowing decisions are made with your loved one's best interests at heart.

About The Herrick House

The Herrick House is a certified assisted living community located on the upper campus of Beverly Hospital offering 85 private apartments, respite stay options and a specialized Spectrum Memory Care Program. The Herrick House provides 24-hour, onsite licensed nursing staff and customized service plans, in addition to a full array of social, educational and spiritual wellness programs.

The Herrick House is part of Beth Israel Lahey Health, a health care system that brings together academic medical centers and teaching hospitals, community and specialty hospitals, more than 4,700 physicians and 39,000 employees in a shared mission to expand access to great care and advance the science and practice of medicine through groundbreaking research and education.

A Guide to Assisted Living

Learn about assisted living options to find the best fit for you or your loved one.